Jeong 정

jeong · from Korean

What is jeong in Korean?

Jeong is a Korean concept of deep affection, attachment and loyalty that builds up over time between people, places or things.

From Sino-Korean 情, jeong can exist even in relationships that are difficult. Koreans say jeong grows from shared experiences and small kindnesses, which is why a snack company famously named its Choco Pie campaign after it.

Examples

정이 들다 jeongi deulda (to grow attached); 미운 정 고운 정 miun jeong goun jeong (attachment through good and bad); 정 情 Choco Pie advertising

Kungfucius says: Jeong is why you still love your annoying cousin.